Media, Public Policy and International Politics Essay

Media, Public Policy and International Politics - Essay Example Logically, since big news events can happen on different countries, establishing a global presence has been a very important strategy for the media industry. As with other companies and industries, the media companies have been able to access talents globally. Likewise, the global competition has also increased the level of service quality given by these firms. Indeed, as with any other industry, globalization has been able to help raise the bar of quality products and services to consumers (Khatri & Nanyang 2000). However, has this really been the case for all members of the media industry or has some utilized their power for influencing various policies. Likewise, has some media outfits been remiss of their duties to provide balanced reporting and has indulged too much in politicking. Part 1: Effect of Media: â€Å"The Fox on the Bush† After the September 11 terrorist attack, the Bush administration saw the chance to launch the new policy which was the National Security Stra tegy of the United States. This had been more famously known as the pre-emptive strike policy which was launched by the Bush administration as a means of deterring future terrorist attacks by the simple principle of being able to attack first so that enemies will not be able to launch an attack on all US interests. Shah (2004) reports that under this policy, the US military has been granted the go signal to strike at states perceived to be harbouring threats to national security to ensure that these are neutralized before they become capable of launching an attack on US soil or US interests. This policy has raised many eyebrows since this crosses the line of existing international obligations and treaties including the pull out of the US from the Anti-Ballistic Missile treaty. This likewise paved the way for possible use of nuclear force against perceived threats. It is interesting to note that this policy has been in the works prior to the September 11 attacks as reported by Donnel ly (2000) wherein four pillars have been established for the US military such as the basic homeland defense. However, the strategy also calls for the capability to wage and win big theatre wars which clearly indicates that as a global police, the US must be capable of pacifying different enemies worldwide. Furthermore, it calls for administering security in areas that are critical. These would not have been possible though had it not been for the terrorist attack and the media blitz that accompanied it. Thus, the timing for launching the policy embodying these ideals have been quite perfect especially since public opinion have been swayed so much by the hysteria generated by the much publicized attack on American soil as well as the subsequent retaliatory strategies. Drumming up the War After the September 11 terrorist attack, the rhetoric of the administration has intensified to shore up public support for the war. This was further advanced through the efforts of various media that have portrayed the horrors of the attack so effectively that people have been moved to ask for actions. Although the protection of the innocent citizens as well as the need for justice to be served for the victims, the media